Holy cow! Wait 'til next year! : report, 2001 : a closer look at the brand loyalty of Chicago Cubs baseball fans / Dennis N. Bristow, Richard J. Sebastian. 2001.

Resource Type

ArchivalResource

Display Entry

Bristow, Dennis. Holy cow! Wait 'til next year! : report, 2001 : a closer look at the brand loyalty of Chicago Cubs baseball fans / Dennis N. Bristow, Richard J. Sebastian.

Title

Holy cow! Wait 'til next year! : report, 2001 : a closer look at the brand loyalty of Chicago Cubs baseball fans / Dennis N. Bristow, Richard J. Sebastian. 2001.

Resource Link

http://www.worldcat.org/oclc/432333961

Abstract

This research report attempts to answer the question, "If consumers are disloyal to inferior products, why are they not disloyal to professional sports teams with losing records?"--p. 257.

Extent

Processed : 1 folder ; (256-273 leaves).

Holding Repository

National Baseball Hall of Fame and Museum

Information

SNAC Resource ID: 7519845

National Baseball Hall of Fame and Museum

Related Entities

There are 4 Entities related to this resource.

MCB University Press

http://n2t.net/ark:/99166/w6cw0mxr (corporateBody)

Sebastian, Richard

http://n2t.net/ark:/99166/w6349mpz (person)

Chicago Cubs (Baseball team)

http://n2t.net/ark:/99166/w6d55bbs (corporateBody)

The Chicago Cubs began play in 1870 as the Chicago White Stockings, and joined the National League in 1876. They were known as the Colts from 1890-1897, and the Orphans from 1898-1901. They were renamed the Cubs in 1902. From the description of Chicago Cubs itinerary : itineraries ; 2000, March / Chicago Cubs. 2000. (National Baseball Hall of Fame). WorldCat record id: 48062867 In late 1937, the Chicago Cubs employed Coleman Griffith, a psychologist, to analyze their current...